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1.Photo and information capture
Picture is taken by cameraphone and complimentary information is given through a very simple interface.
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5 and 6 Expert evaluation
Information is sent back to the customer with personal advice on products and treatments.
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2. Picture and information sending
SMS and MMS sent through mobile network
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Further interaction is possible based on the same input information. Maybe a wider selction of products is of interest.
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3 and 4 Expertsystem
The central server solution consists of several components:
a. Picture analysis system which detects parameters such as colour of hair and skin, textures of skin, sex and other parameters defined in the expert system.
b. Expert system where the product expert defines which parameters should match with certain characters and products. We are using a very advanced tool developed on Artificial Intelligence (AI) in order to create a learning solution.
c. Consumer database, based on every interaction with Instant
Advice each consumer profile is created and developed. The database will save information on consumers attributes, behaviour and preferences in order to be able to help products companies and retailers to get very specific information about consumers for direct marketing purposes.
d. Product company console, in this console product companies can select too distribute offers and information to certain segments of the database.
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